Selling items online: A how-to guide by Payoneer

Selling items online has become one of the most revolutionary trends of the 21st century. It enables businesses of all sizes to reach a much wider customer base. However, one of the hurdles with online business is managing payments.

rc online selling and ecommerce how to sell products online

Payoneer is the ideal solution for businesses looking for an effective, affordable, and reliable way to manage their online sales. If you want to find out how to start selling items online with Payoneer, keep reading. Below, we cover practical strategies for setting up and managing your online business.

The rise of online shopping and its impact on traditional retail

The rise of online shopping has had a huge impact on traditional retail. Thanks to the convenience and lower online shopping costs, consumers increasingly turn to the internet for their shopping needs.
In fact, 63% of all shopping journeys begin online, regardless of whether a customer buys online or in-store. Additionally, research shows that 75% of consumers shop online at least once a month. This has prompted many traditional retail stores to include eCommerce in their business strategies.
The shift towards digital commerce has provided new opportunities for small and medium-sized businesses. They can now see beyond their localized brick-and-mortar stores and reach a global audience.

How to sell your items online: steps to get started

Follow these steps to get your online business up and running:

Choose a platform

When starting an online business, there are several options available. These include Shopify, Wix, Squarespace, WooCommerce, Magento, and BigCommerce.
When choosing a platform, there are several factors you should consider. These include things like the:

  • Number of products you want to sell
  • Payment methods you want to offer customers
  • Level of customization available

Register your business and obtain the necessary licenses

One of the biggest legal mistakes you can make is to run a business without the appropriate business licenses. The permits and licenses you need depend on various factors, including the type of business, location, and products you sell.

Design your website

You can’t be an eSeller selling items online without a well-designed site. This is where potential customers will find your products, evaluate them, and make a purchase.

When designing your website, have the end user in mind and prioritize user experience. Include a clear navigation system, mobile-friendly interface, compelling product descriptions, and secure payment processing options. Also, keep accessibility in mind when designing and adding different elements to your site.

Add products and create a product catalog

Once your site is up, the next step is to add your products and create a product catalog. This should include all the necessary details about each product. Make sure you have images, descriptions, prices, sizes, colors, etc., for each product.
You will also need to outline your policies for returns and exchanges.

Set up payment processing and shipping options

Choose a global payment services provider, such as Payoneer, and set up localized payment methods to ensure customers can make secure payments.
When it comes to shipping, determine the best delivery methods and how much they will cost. Consider adding a tracking system so customers can track their orders in real time.

Develop a marketing plan

Whether you are selling handmade items or the best products available, no one will buy them if they don’t know about them. This is why it is essential to create a strong marketing plan.
Leverage social media, content marketing, email campaigns, and other channels in your marketing strategy. Always track your results so that you can optimize your campaigns for the best ROI.

Fulfill orders and provide excellent customer service

Once you start getting orders, process them quickly and correctly to ensure customer satisfaction. If you are using a third-party fulfillment service, make sure they are reliable and offer secure shipping services.
Good customer service is one of the biggest eCommerce trends and is key to a successful online business. Respond quickly to customers’ queries and complaints, provide helpful information, and take their feedback seriously. This will boost your brand reputation and increase customer loyalty.

Below are some popular Ecommerce platforms used for online selling:


Shopify is one of the most comprehensive Ecommerce platforms. It boasts a wide selection of features, including payment processing and inventory management. It is easy to use and offers an array of templates to quickly create a stunning online store.


WooCommerce is a WordPress plugin that lets you easily build a professional online store in no time. It is a great option for business owners with zero experience in web development. It has an intuitive drag-and-drop interface that makes it easy to add elements and build a custom site.


Magento, now Adobe Commerce, is an eCommerce platform that offers a wide range of features and tools, such as unlimited products, integrated payment gateways, customizable themes and templates, mobile compatibility, social media integration, marketing automation, and more.


Amazon is among the largest and most popular eCommerce platforms in the digital space. It offers a variety of features, including product recommendations and customer support to help you run a healthy and active Amazon store.
Selling on Amazon provides you with a huge potential customer base. However, it also means you have to compete against many established sellers.


Etsy is a popular online marketplace for selling handmade and vintage goods. Through this platform, you can sell virtually anything and compete with leading businesses in your space.

Benefits of online selling with Payoneer

Payoneer is a financial services company that specializes in offering world-class online payment services. Here are some of the benefits you can enjoy when selling items online with Payoneer:

Global payment options

One of the biggest benefits of using Payoneer is that you can accept payments from customers in over 200 countries. This allows you to expand your reach and open up new markets to sell your products.

Low fees

Unlike most payment processing services, Payoneer has low fees. We also offer competitive exchange rates, so you can save money on international payments.

Secure payments

Payoneer uses the latest security protocols to ensure all transactions are secure and fraud-protected. This gives customers peace of mind when making purchases from your store.

Excellent customer support

Payoneer heavily invests in customer service. You can access 24/7 support from the team, who can help you with queries regarding payments, integration, cancellations, and more.

Easy integration

Integrating Payoneer into your online store is simple and straightforward. You can set up your account in minutes and start accepting payments from customers worldwide.

Tips for selling items successfully

Want to know how to successfully sell online? Here are three key tips to keep in mind:

Understand your customers

Understanding who your prospects are and what they want from you is integral regardless of your business model. Identify their needs and preferences, then tailor your products and services accordingly. This makes it easier for you to attract the right people to your store and enjoy more leads, conversions, and sales.

Choose the right sales channel

When it comes to selling online, you have countless channels to choose from. Choose one that suits your unique business and target market needs. Make sure you read customer reviews and seek expert advice before making a decision.

Use data to improve your business

Data can be used to uncover valuable insights about your customers and identify new opportunities. Track customer behavior, analyze key metrics, and use this information to improve your store.

Maximizing your online sales with Payoneer

Payoneer is the conduit between buyers and sellers. It provides an easy-to-use platform that simplifies the process of selling items online. From setting up a merchant account to receiving payments, Payoneer offers a range of payment solutions that make it faster and easier to get paid and manage your finances more effectively.

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